The platform
Twelve systems on one verified data spine.
Each system works on its own. Together they run the whole deal, from the first message to the title deed and the commission that follows it.
01
System 1 of 12
NUHA AI Workforce
A sales and operations team that never clocks out.
NUHA is not a chatbot. It is a stack of AI staff that answers calls, replies on WhatsApp, qualifies buyers, books viewings and keeps the CRM current. Anything that commits money or a signature waits for a person to approve it.
Replaces: Missed calls, slow replies and agents doing data entry
Omnichannel
- Inbound and outbound voice calls
- WhatsApp, SMS, email and live chat
- Natural voice with tone and accent control
- English, Arabic and more, UAE ready
Sales
- Lead qualification scripts
- Budget, intent and urgency detection
- Objection handling
- Viewing and meeting booking
Operations
- Inbox triage
- Calendar and meeting management
- Task creation and priorities
- CRM updates and hand-offs
02
System 2 of 12
UAE MLS and Property Intelligence
One source of truth for every unit in the market.
Developer inventory, resale, rentals and fractional assets in one verified feed. Availability syncs in real time, so a unit can only be sold once, and every listing carries a valuation and a demand signal.
Replaces: Duplicate listings, stale PDFs and double-selling
Unified inventory
- Off-plan and ready developer stock
- Secondary market listings
- Rentals and holiday homes
- Investment and fractional assets
Intelligence
- Real-time availability sync
- Automated valuation
- Behavioural buyer intent tracking
- Comparative market analysis
Prediction
- Demand and price heatmaps
- Sell-through forecasting
- Recommendations
- Smart buyer to unit matching
03
System 3 of 12
Identity, KYC and Trust Layer
Verify once. Transact everywhere.
Brokers, agents, buyers and sellers verify once and carry that identity into every deal on the platform. Licences are checked, documents are encrypted and every action leaves a record.
Replaces: Passport copies on WhatsApp and repeated KYC for every deal
Identity
- One profile per person and company
- One-time KYC for brokers and clients
- Licence and credential checks
- Relationship history
Compliance
- Built around RERA and DLD rules
- Audit-ready records
- Encrypted identity storage
- Fraud signals and checks
Trust network
- Reputation scores
- Transaction history
- Transparent records
- Dispute support
04
System 4 of 12
Transaction Orchestration Engine
From offer to title deed on one timeline.
Offers, counter-offers, approvals, e-signatures, escrow milestones and documents run on one shared timeline that every party can see. NUHA drafts. People approve. The engine keeps everyone moving.
Replaces: Email chains, chasing signatures and lost paperwork
Offers
- AI-drafted offers
- Counter-offers and negotiation
- Side-by-side offer comparison
- Closing probability
Documents
- Templated deal documents
- Multi-party approvals
- E-signature workflows
- Full audit trail
Closing
- Escrow and milestone payments
- Commission calculation
- Closing date coordination
- Title deed processing
05
System 5 of 12
Payments, Escrow and Finance
Every dirham tracked, from reservation to handover.
Reservation fees, instalments and deposits are collected through payment links, receipted automatically and tied to the deal. Commissions are calculated from the agreed split, not from memory.
Replaces: Bank transfer screenshots and commission disputes
Collection
- Reservation payments
- Milestone collections
- Automatic receipts and invoices
- Secure processing
Escrow
- Escrow coordination
- Release approvals
- Transparent fund tracking
- Compliance records
Commission and revenue
- Commission disbursement
- Revenue forecasting
- Agent earnings dashboards
- Financial analytics
06
System 6 of 12
Smart Showing and Property Access
More viewings without more headcount.
Smart lockboxes, time-limited access codes and self-guided tours connect the software to the front door. Routes are planned, feedback is collected and every entry is logged.
Replaces: Key handovers, no-shows and agents driving across the city
Access
- Smart lockbox integration
- Mobile access control
- Time-limited codes
- Access logs
Tours
- Self-guided tours
- Viewing scheduling
- Route planning
- Automatic feedback
Agent efficiency
- Territory management
- Time slot planning
- Viewing analytics
- Performance tracking
07
System 7 of 12
Developer Command Center
Launch-day infrastructure for Dubai-scale projects.
Run a launch like a war room. Control inventory from project to unit, manage EOIs and tokens, allocate deposits and watch every broker and every offer in real time.
Replaces: Spreadsheets of units and launch-day chaos
Inventory
- Project, building, floor and unit hierarchy
- Bulk uploads and edits
- Payment plans and price controls
- Inventory health
Sales war room
- Offer tracking and comparison
- AI lead scoring
- Closing probability
- Broker leaderboards
Launches
- Token and queue system
- EOI management
- Deposit allocation
- Live sales velocity
08
System 8 of 12
Brokerage and Agent OS
NUHA handles the admin. Your team closes.
Onboarding, compliance, performance, commission and CRM for the whole brokerage in one place. Each agent gets an AI-assisted pipeline; the owner sees everything.
Replaces: Five tools, one spreadsheet and a lot of WhatsApp groups
Brokerage
- Agent onboarding and KYC
- Performance dashboards
- Commission structures
- Transaction oversight
Agents
- AI-assisted CRM
- Lead prioritisation
- Client preferences
- Viewing automation
Growth
- Marketing ROI
- AI staff deployment
- Commission forecasting
- Personal brand automation
09
System 9 of 12
Consumer Experience
Buying, selling and renting, as it should be.
Clients enter free through their agent. Buyers discover and track offers, sellers price with data, landlords and tenants manage the lease from the same app for the life of the property.
Replaces: Portals full of fake listings and a lease kept in an email
Buyers and investors
- AI property discovery
- Personal recommendations
- Virtual and live tours
- Offer creation and tracking
Sellers
- Listing creation
- Pricing intelligence
- Offer comparison
- Negotiation tools
Landlords and tenants
- Tenant screening
- Lease management
- Rent collection
- Maintenance tickets
10
System 10 of 12
Marketing and Growth
Marketing that runs as a system, not a task.
NUHA writes listing copy, posts and emails, runs WhatsApp and email campaigns, retargets and nurtures, and shows which campaign produced which deal.
Replaces: Copy written at midnight and campaigns nobody measures
Content
- Listing descriptions
- Articles and guides
- Social posts
- Email copy
Campaigns
- Email and WhatsApp campaigns
- Retargeting
- Lifecycle nurturing
- Social scheduling
Measurement
- Campaign ROI
- Conversion tracking
- Audience insights
- A/B tests
11
System 11 of 12
Analytics and Market Intelligence
See the market before it moves.
Price forecasts, demand by area, competitive benchmarks and executive dashboards built from the verified data the platform already holds.
Replaces: Quarterly reports that arrive after the decision
Market
- Trend analysis
- Price forecasting
- Demand by area
- Competitive benchmarks
Performance
- Conversion analysis
- Agent benchmarks
- Brokerage performance
- Churn signals
Executive
- Custom reports
- Scheduled insights
- Automated reporting
- Live KPIs
12
System 12 of 12
Enterprise Security and Admin
Secure by default, auditable by design.
Every company is isolated from every other. Access is role based, sessions are protected, data is encrypted and every AI action is logged with the person who approved it.
Replaces: Shared logins and no idea who changed what
Access
- Role-based permissions
- Multi-factor authentication
- Single sign-on
- Session management
Data
- Encryption at rest and in transit
- Audit logs
- Fraud signals
- Backups
Compliance
- RERA and DLD workflows
- Integration management
- System health
- Export and retention